Across four core Initiative focus areas—Education, Healthcare, Sharing Happiness and Nature Conservation — we take up rigorous, well-thought out long term initiatives to accelerate the pace of social progress.
Khushiyon Nu Kabaat
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Khushiyon Nu Kabaat (KnK) encourages urban residents to take up the moral responsibility to ensure that clothes, toys and household items that they are no longer using are gifted to someone who can find a better utility for those items. Via mass marketing, social-media marketing, celebrity endorsements and school-level campaigns, we create awareness and collect donations of pre-used items. Each donated item is inspected, sorted, repaired and packaged at our sorting center, before being offered to public via our pop-up shop ‘Khushiyon Nu Kabaat’ for Rs. 10/item. The pop-up shop provides buyer with the experience of shopping at a mall and keeps things exciting. In our last two outings, we have given out over one lac items to people.
Marketing : Through mass marketing, Social media, Schoo-level campaigns, corporate campaigns we generate awareness and encourage donations of pre-owned items.
(Patners : Radio City, TOI, Gujarat Samachar, Non-profits on FB)
Collections : Collection Centers are set up through out the city to make donations easier.(Schools: Navrachana, Nalanda, Bhavans, Billabong, Banyan Club, Serra)
Corporates : TCS, Collabera, Linde, Zydex, L&T, Subway Outlets
Sorting : Each item is inspected, repaired/dry-cleaned and approved before it is packed for the popup shop.